The Future is in development

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The Future Starts Here
Victoria and Albert Museum
Exhibition Road, London SW7
12 May to 4 November 2018
Symposium, “A Toolkit for the Future”, 29 June 2018

I’m a little tired of the future, perhaps because my doctoral research requires me to think about “the future of design museums”, but also I’m old enough to recall another time when the future was centre stage; back when we worried that the Millennium might put a bug in it I edited a book with “future” in the title.* Contextualising our current future obsession (see Nesta’s Future Fest) I teach a semester of Cultural and Critical Studies lectures and seminars to Visual Communication students at University of Brighton, “Visions and Versions of the Future”, where we look at significant moments and sites of post-war design culture, from the white-heat of technological progress to the anti-design roots of Postmodernism, alongside the imagined futures of science fiction, the smoke and mirrors of future-gazers and the commercial hocus-pocus of trend forecasting. The crux of the argument is, we may imagine multifarious futures but they are often prophetic, based on hints, hunches and the cutting-edge of disciplines, so it’s often just a matter of time before we catch up with our imaginations. That (hopefully) runs counter to the prevailing tendency of seeing the future as strange and difficult, whether utopian or dystopian, always out of reach and therefore beyond our capacity to influence or change; that version of the future which got us to the dangerous situation we are in now…
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From the Archive; design Boom

James Jennifer Georgina, 2010, by Jennifer Butler, designed by Irma Boom

James Jennifer Georgina, 2010, by Jennifer Butler, designed by Irma Boom

Last week I wrote and delivered a lecture about Feminism to first-year Graphic Design and Illustration students at the University of Brighton. In addition to the feminist art history strategy of re-evaluating under-appreciated women artists, I’d like to stress the importance of presenting female role models to students, more so now that the gender balance in the classroom is tipping in favour of female students while the teaching is mainly done by men. Of course this is an old story; I wrote about the invisibility of women in design in 1995, first published in Eye and re-posted here. Kudos goes to the women’s advocacy groups within design academia and the profession, including WD+RU and Graphics UK Women, who are curating, teaching and writing about women in design. So, with the aim of increasing visibility, as the last few posts have been interviews with the usual suspects, here is an interview with one of the world’s most renowned designers, Irma Boom, who has consistently advocated experimentation with materials and techniques (which is good advice for all), while self-directing her career and occasionally stepping into the limelight to promote her work.
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Lecture; Temporary Contemporary, the Boilerhouse at the V&A

As a tie-in with Bloomsbury Academic, publishers of Design Objects and the Museum (see, here), Joanna Weddell and myself were invited to give a Lunchtime Lecture at the Victoria and Albert Museum. As we shared the time-slot our talks were short and aimed at a general audience, but both are based on doctoral research, and the blurb draws connections between our projects, so I’ve included it in full before posting an edited version of my talk with the slides, which provided an additional strand of information supplementing the visuals.

Contemporary Design Objects in the Museum: Two Perspectives
The Lydia and Manfred Gorvy Lecture Theatre
Victoria and Albert Museum
Cromwell Road, London SW7
26 April 2017

‘This lecture will examine the exhibition of 20th century design. Circulation, or ‘Circ’ was responsible for many of the Museum’s acquisitions of post-war contemporary design. Joanna Weddell will discuss Circ’s role as a ‘museum within a museum’ through shows such as Design Review, 1975. The Boilerhouse Gallery was a temporary intervention at the Museum funded and run by the Conran Foundation, as Liz Farrelly will explain. Betweeen 1981 and 1986 the Gallery increased the visibility of contemporary design through thematic exhibitions that booted visitor figures and grabbed headlines, later morphing into the Design Museum at Shad Thames.’ Lunchtime Lectures Summer 2017, V&A.

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First Visit; Tallinn, Estonian

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This gallery contains 22 photos.

This gallery illustrates my whistle-stop trip to Tallinn, Estonia. I was invited to deliver a paper at a seminar, part of the 7th Tallinn Applied Art Triennial, for an edited version of that paper, see here. This post is about … Continue reading

Seminar Paper; Mediating Design, a case study in diversity

Modes of Mediating Applied Art and Design
7th Tallinn Applied Art Triennial
Soprus Cinema
Vanna-Posti 8, Tallinn, Estonia
21 April 2017

This is an edited version of a paper I presented amidst Art Deco splendor in Tallinn. While the city was still waiting for spring the reception was warm, and the audience and fellow speakers contributed to a lively discussion around the role of media in the mediating art and design. I’d like to thank Triin Jerlie and Keiu Krikmann for inviting me to speak, and the organising committee of the Tallinn Applied Art Triennial and the British Embassy Tallinn for funding my trip. Look for another post about Tallinn, the city-wide Triennial and the Estonian Museum of Applied Art and Design.

This paper is still in the form of a ‘talk’, but also constitutes work-in-progress that will inform the last chapter of my doctoral thesis on the future of design museums. In May, I presented a longer version to University of Brighton MA Art and Design History students as part of the module, Critical Reflection, at the invitation of my colleague, Megha Rajguru, and that version of the talk provided an opportunity to explore changing definitions of ‘interpretation’. The images are from my PowerPoint presentation, and either taken from the Internet or using my Apple iPhone 4S.
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From the Archive; You never know when you might need them

Spread from ‘Blueprint’ showing University of Brighton Gallery and exhibition design featuring salvaged fire doors

Spread from ‘Blueprint’ showing the University Gallery in Brighton and the exhibition design featuring salvaged fire doors

I was reminded of this article when visiting another exhibition, George Hardie …Fifty Odd Years, also at the University Gallery at University of Brighton. (Look out for a review of that exhibition, soon).

Back in 2005, Professor Hardie contributed his collection of rulers to You never know when you might need them, and they feature in the opening spread of the Blueprint article about the show, see above. At the time, my husband, Gregg Virostek, was an Interior Architecture student and worked on the exhibition build, while I was beginning to explore an obsession with collecting. That interest has developed into a research topic, as evidenced by this blog. So, as this article has yet to be digitised and made available online by the originally publisher it, here it is for reference.
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First Visit; IKEA Museum

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This gallery contains 36 photos.

IKEA Museum IKEAgatan, 5, 343.36 Älmhult, Sweden ikeamuseum.com Visited, 9 June 2016 Invited to the Press Preview of the new IKEA Museum, I travelled to the company town of Älmhult in southern Sweden. Later I wrote an article about the … Continue reading

Guest blogger; Circ in the Museum

From the V&A’s Search the Collections website, using the keyword ‘Circ’. Cabinet, made in 1861 by Richard Norman Shaw. CIRC.96.1 to 12-1963. (Accessioned by the Circulation Department in 1963). ©Victoria and Albert Museum, London

From the V&A’s Search the Collections website, using the keyword ‘Circ’. Cabinet, made in 1861 by Richard Norman Shaw. CIRC.96.1 to 12-1963. (Accessioned by the Circulation Department in 1963). ©Victoria and Albert Museum, London

Originally published on Bloomsbury Visual Arts Blog in July 2016, Joanna Weddell reflects on comments made by the Director of the Victoria and Albert Museum, Martin Roth, on the occasion of the museum winning the Art Fund’s Museum of the Year 2016 award. Joanna co-edited Design Objects and the Museum with me, which is published by Bloomsbury Academic, and available here.

‘The V&A Circulation Department and Museum of the Year 2016’
by Joanna Weddell
Bloomsbury Visual Arts Blog

On 6 July 2016 Martin Roth, Director of the Victoria and Albert Museum (V&A), London, announced a plan ‘to revive the Museum’s legendary Circulation Department’. As a member of the Museum’s Research Department, I was delighted to hear a clear reference to the subject of my chapter in Design Objects and the Museum, co-edited with Liz Farrelly (Bloomsbury Academic, January 2016).
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Shopping Paradise; objects on display

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This gallery contains 33 photos.

Outside looking in, the glazed facade of Brighton’s premier flea market, Snoopers Paradise (“Snoopers”), projects domestic objects right into the street. Close-up window-shopping is only possible out of hours when external stalls have been packed away, but it draws people … Continue reading

Design Objects and the Museum; the book

Cover DOATM Bloomsbury

Design Objects and the Museum
Edited by Liz Farrelly and Joanna Weddell
Bloomsbury Academic, 2016

Contributors: Leah Armstrong, Nicola Ashmore, Sue Breakell, Helen Charman, Jason Cleverly, Liz Farrelly, Guy Julier, Marianne Lamonaca, Virginia Lucarelli, Magha Rajguru, Gillian Russell, Jana Scholze, Nicola Stylianou, Deborah Sugg Ryan, Damon Taylor, Joanna Weddell, Gareth Williams, Tom Wilson, Ness Wood, Jonathan Woodham

Having worked in publishing – commissioning, editing and writing – it was interesting to see how the process of co-editing a book of academic papers for a peer-reviewed press differs from creating visual books for mainstream publishers. Why? Because myself and a colleague, Joanna Weddell, a fellow AHRC CDA candidate at University of Brighton, have completed just such a “tome” for Bloomsbury Academic.
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