Johnny Hardstaff imagines the future; interview

Michael Fassbender in David Promo, by Johnny Hardstaff (RSA Films)

Michael Fassbender in David Promo, by Johnny Hardstaff (RSA Films)

Johnny Hardstaff and Liz Farrelly
Interview, 13 December 2013

A shorter version of this article appears in étapes 218, translated into French; the issue is themed, Fiction and Anticipation, published March 2014.

A director and designer who includes the title “modern storyteller” in his biography, Johnny Hardstaff studied Graphic Design at St. Martins School of Art (now called Central Saint Martins College of Art and Design), graduating in the early 1990s and going on to teach design and illustration at Camberwell College of Arts (both are part of University of the Arts London). Hardstaff’s exploration of graphic imagery and use of drawing within his practice are prompted by a desire to build fantastical but believable on-screen worlds; two early short films, “History of Gaming” and “Future of Gaming” suggest that the concepts of utopia and dystopia are inextricably linked. Whether working with commercial clients (Sony, Smirnoff) the entertainment industry (often in collaboration with filmmaker, Ridley Scott) or cultural institutions (Tate, Victoria and Albert Museum), Hardstaff aims to imagine the future.

Liz Farrelly: How do you imagine the graphic language of the future? Do you see other designers trying this too?
Johnny Hardstaff: I used to think that I worked in a cultural vacuum and it was a positive thing. I was adhering to the principle that you don’t have heroes, don’t look at other designers’ work. Instead, you look at interesting triggers and stimuli that are erratic, and fuse them together in a postmodern way. When I try to help students to be original, I say, take two things that do not belong together and see what happens when they implode.
LF: Like the quote by the 19th-century poet, Lautréamont: “As beautiful as the chance meeting on a dissecting-table of a sewing-machine and an umbrella”.
JH: That’s absolutely the principle. I love thumbnails of things that you can’t quite see, images that are so broken you don’t know what they are, so you have to decide what they are.
LF: Like an inkblot test; by deciding what an image is, you are interpreting those half-formed marks, and that comes straight out of your head.
JH: And it’s a trigger. I like industrial languages and detailing on cars, things that already exist, but then you mess with them. They already have cultural resonance, but you remake it. It comes down to monsters; I like the idea of weird cultural monstrosities.
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Guest blogger; assessing Peter Saville, legend

Peter Saville Blueprint spread

Interview, 13 September 2013
Published, Blueprint, issue 331, 10 December 2013
Interview: graphic design legend Peter Saville talks to Liz Farrelly
Further contribution by Paul West, Form

For as long as this interview is available on the Design/Curial website, I’ll redirect you there; after that, I’ll repost it. It was a pleasure to be commissioned by Blueprint again after a few year’s hiatus. I worked in house from 1990 to 1994 beginning as Editorial Assistant, and writing from day one; I reached the heady heights of Deputy Editor, then freelanced under every editor until about 2006. Being asked to interview Peter Saville was the bonus; this is the third time I’ve had the opportunity to conduct a long interview with Peter, as well as having a few good chats along the way. He’s a great talker and it shows in the two and half hour transcript! Peter was to be honoured with the London Design Festival’s major award, which prompted the coverage. The award spiel mentions the winner’s contribution to design in London, and I realised that Peter’s amazing affect was as an inspirtion to and an incurbator of a considerable amount of graphic design talent that has gone on to make London the most important city in the world for graphic design. So, I asked around, and got a bunch of people to talk about their favourite work by Peter. Paul West had worked for Peter, and so I’m posting his contribution here as I couldn’t get it to the magazine by the deadline. Thank you Paul for adding such a great further contribution to the story.

Paul West: Where to start with Peter’s output. Who can’t love FAC1; the “Unknown Pleasures” pulsar; the “Closer” tomb, photographed by Bernard Pierre Wolff with the beautiful Lapidary typography; the “Blue Monday” floppy disc, his Section 25 work — the list is endless. To even go on more is redundant, so well catalogued is his work (alongside designers including Martyn Atkins, Brett Wickens, Richard Smith to name but three) that it’s entrenched in our popular counter-culture, in turn influencing culture.

True Faith

If I could name ONE piece of work I have loved above all other it is the fabulous “True Faith” 12″. This beautiful gold leaf suspended or floating on Yves Klein’s “International Klein Blue” backdrop, with the absolute minimum of information on the back cover (Name — Title / bside — Copyright — the all important Fac183 catalogue number — pre barcode!) and the way it fused art, hi-tech, independent couture, anti-couture; it feels as new now as it did then.

In 1987 I wrote my college thesis on Peter Saville Associates and Vaughan Oliver (V-23) and as a result I got through the doors and worked at PSA ’88 to ’89. I remember asking Peter about this cover and I him saying that the expanse of white on the back sleeve made the front sleeve look like an art piece, with the back cover serving as the catalogue descriptor. I loved that. It was so Warhol.

Of course so much of Peter’s great “visual” work is thanks to the genius of Trevor Key who had a studio space next door. I remember watching the exploratory work Peter and Trevor were doing for “Fine Time” and “Technique” and thinking how great it was, to be so progressive with such a spirit of discovery and invention, it was incredibly inspirational for a 20-something graduate. One day I was in Trevor’s studio talking to him about his work and looking through a massive pile of old test polaroids (including, X-Ray Spex “Germ Free Adolescents”) and I saw THE polaroid of “True Faith”. l had to ask. “Can I have it?”. “Piss off” came the reply. #legend.

From guest blogger, Paul West, Form

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From the Archive; PostlerFerguson’s Paper Guns

As opposition forces take control of Kiev, and statues of Lenin fall all over Ukraine, the legacy of Soviet power recedes still further. The military achievements of the USSR and its allies were undoubtedly aided and abetted by Mikhail Kalashnikov’s most innovative design, the AK47. The Russian inventor and arms dealer produced the most popular gun ever, used by armies and rebels alike. Five years after my original post on Eye Blog, Kalashnikov died, on 23 December 2013, aged 94.

Eye Blog Paper Guns

Wednesday 1:38pm, 24 December 2008
“Careful with that AK47, Mikhail”
by Liz Farrelly
Originally posted on Eye Blog

Paper assault rifles and the well crafted design of fear

Looking for the ideal holiday-time craft project, something to keep your brain from seizing up during two weeks’ house arrest. Get your Exacto knife skills up to scratch with this self-assembly paper kit 1:1 scale model of the AK47 Assault rifle, the most iconic “Death Machine” ever dreamt up by an industrial designer, the “Avtomat Kalashnikov obraztsa 1947 goda” [Kalashnikov’s automatic rifle model of year 1947].
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Memory Interrupted

Entrance to “Memory Palace”, Porter Gallery, Victoria and Albert Museum.

Entrance to “Memory Palace”, Porter Gallery, Victoria and Albert Museum.

Sky Arts Ignition: Memory Palace
Victoria and Albert Museum
Cromwell Road, London SW7
18 June to 20 October 2013
Visited 26 June and 15 August 2013

The V&A’s Porter Gallery is, for me, the most engaging space within this behemoth of an institution, site of contemporary design exhibitions that continue to redefine the genre. Adjacent to the main entrance and information desk, it’s perfectly placed for quick-fix visits and the right size to accommodate an exhibition that is immersive but not overwhelming. The icing on the cake would be if all the groundbreaking temporary shows here could be free, so that more visitors might experience the V&A’s cutting edge of curatorship and exhibition design, without a second thought.

Visiting the current show, Memory Palace, the gallery was quiet, not empty, but not teaming like some rooms during the Bowie-Daze and while school was out. The visitors were a diverse bunch though; old, young, locals, tourists, and all very engaged. I asked a guard who confirmed; ”yes, people are reading”.

Disclaimer: If you haven’t seen the exhibition, go see it and don’t bother reading on, as these observations won’t make much sense until you’ve experienced the actual event.
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From the Archive; Design Criticism in New York

This post was originally published on Eye Blog. I’m reposting it because I recently added a separate post about Fiona Raby’s talk at this conference, which provides background to the Dunne & Raby exhibition, “United Micro Kingdoms: A Design Fiction”, reviewed here.

Counterpoint
The 2013 D-Crit Conference, School of Visual Arts, New York City
Attended 11 May 2013

Brigette Brown argues that segregation is alive. Drawing by Nina Frankel.

Brigette Brown argues that segregation is alive. Drawing by Nina Frankel.

Monday 12:15am, 24 June 2013
“Sharing the stage…sharing ideas”
by Liz Farrelly
Originally published on Eye Blog

Five D-Crit students team up with experts to make presentations at their graduate symposium

It’s that time of year again, when a host of graduating art and design students prepare to launch themselves upon the world. The degree shows have gone up and this year’s crew are buzzing with anticipation. That’s fine if your work looks good on a wall or in a gallery. But what about the new breed of design critics on Masters courses on both sides of the Atlantic? Just how do writers make their mark?
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From the Archive; Nostalgic for Ampersand

Good conferences are a joy to attend, and Ampersand proved to be a pleasant surprise. Last June, at short notice, Eye requested that I cover it. I wasn’t sure what to expect, as I’m neither a web nor graphic designer (core audience), but I got a lot out of it, and more importantly, so did that expectant crowd. This year’s conference is on 28 June 2013; but as there’s nothing wrong with a little nostalgia, so here’s my review from last year.

Ampersand Conference Eye Blog

Ampersand Web Typography Conference, Brighton
Organised by Clearleft and compèred by production director, Richard Rutter
Attended 15 June 2012

Monday 2:36pm, 25 June 2012
“Let’s hear it for the hinting slaves”
by Liz Farrelly
Originally posted on Eye Blog

When keynote speaker Phil Baines asked the full house at the second Ampersand Web Typography Conference, “Who’s a graphic designer? Who’s a web designer / developer?”, a show of hands revealed that three-quarters of the audience were web-based practitioners (up on last year). Ampersand is a two-way street though, a place for print-based, art-school-educated graphic and type designers to discover the special requirements of designing for the web, and for websters to learn about type, how to use it, and what the type foundries are doing to meet their needs.

Ampersand delivered on all fronts. If at times it felt like Type 101 or Web 101 – depending on which camp you were in – a bit of back to basics never hurt anyone. And, as Baines pointed out, “designers need to talk to one another”, so it follows that both camps should propagate a mutual understanding of parlance.
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From the Archive; DIY Design from 2010

I wrote this review when the DIY phenomena was still new to mainstream design; as St Bride Library is quiet for the summer I thought I’d re-post it. Perhaps DIY was perceived as a trend at the time; the conference broadened and deepened the definition by focusing on diverse projects with a claim to DIY credentials. Now such notions as self-instigated briefs, ad-hoc distribution and hand-making have evolved into a productive modus operandi for designers and creatives working across disciplines and often in collaboration.

St Bride Library Conference 2010 DIY Design
St Bride Library, London
Attended 27-28 May 2010

Tucked away in a narrow alley off Fleet Street (which was once the epicentre of the UK’s newspaper industry but has now been invaded by banks and trading floors), St Bride Library inhabits a labyrinthine Victorian building, alongside a theatre, classrooms and at one time a swimming pool, installed by the philanthropic founders for the improvement of the local workers. The newspaper presses have left the neighbourhood, but its long association with the art and industry of printing and typography remains, as the library boasts an extensive collection of books, manuscripts and archives relating to graphic design, publishing, calligraphy, illustration, and of course, type.
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From the Archive; Organic by Kapitza

Organic is one of my nominations, featured in the Design Museum’s Designs of the Year exhibition. I’ve written about Kaptiza’s two books for Eye magazine. Why am I reminding you now? Because there’s just a month left to see this annual review of the best design around, and to participate in the Visitor Vote. Straight from the website: “Come along to the exhibition’s pop-up polling station and place your sticker on the design that YOU think deserves to win. The winner will be announced on Friday 5 July.” Exhibition closes 7 July, 2013. Check my tweets for updates.

Here’s my review of Organic.

Kapitza Organic Eye Blog

Wednesday, 12:57pm, 11 January 2012
“Force of nature”
by Liz Farrelly
Originally posted on Eye Blog

Organic by Kapitza. Introduction by Simon Thorogood. Published by Kapitza Books
New Kapitza book replaces geometric certainty with organic structure

Following on from their 2008 book Geometric, the Kapitza sisters, Nicole and Petra, have produced another tome, full of colour, pattern and ideas. This time they self-published, so as to oversee all aspects of the editorial and production process.
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From the Archive; Graphic Design: Now in Production

Occasionally I will dip into my archive of reviews, written for various publications and websites, and as I’m back in New York City, visiting design exhibitions, I thought I’d re-share this review of an exhibition event.

Graphic Design: Now in Production
Cooper-Hewitt, National Design Museum
Governors Island, New York City
Visited 1 September 2012

Picture 26:9:12

4:38am, 26 September 2012
“Shake hands with the devil”
by Liz Farrelly
Originally posted on Eye Blog

The final hours of Graphic Design: Now in Production (the New York leg) provided a snapshot of contemporary practice, from the Stone Twins to Metahaven.

For the last Saturday of Cooper-Hewitt’s Graphic Design: Now in Production exhibition in New York, a student and professional crowd massed for ‘The Final Hours’. The temporary location (while the Carnegie Mansion is closed for renovation) was Governors Island, a breezy six-minute ferry ride from Lower Manhattan.

Co-curator Ellen Lupton observed that the audience was a mix of ‘die-hard graphic designers, who’ve come over repeatedly, and other visitors who’ve known nothing about design before their visit’. Walking around the show, the excitement was palpable. Enthusiastic children reported their finds to parents and cameras were clicking as visitors took photos of each other in front of favourite exhibits.
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