The Future is in development

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The Future Starts Here
Victoria and Albert Museum
Exhibition Road, London SW7
12 May to 4 November 2018
Symposium, “A Toolkit for the Future”, 29 June 2018

I’m a little tired of the future, perhaps because my doctoral research requires me to think about “the future of design museums”, but also I’m old enough to recall another time when the future was centre stage; back when we worried that the Millennium might put a bug in it I edited a book with “future” in the title.* Contextualising our current future obsession (see Nesta’s Future Fest) I teach a semester of Cultural and Critical Studies lectures and seminars to Visual Communication students at University of Brighton, “Visions and Versions of the Future”, where we look at significant moments and sites of post-war design culture, from the white-heat of technological progress to the anti-design roots of Postmodernism, alongside the imagined futures of science fiction, the smoke and mirrors of future-gazers and the commercial hocus-pocus of trend forecasting. The crux of the argument is, we may imagine multifarious futures but they are often prophetic, based on hints, hunches and the cutting-edge of disciplines, so it’s often just a matter of time before we catch up with our imaginations. That (hopefully) runs counter to the prevailing tendency of seeing the future as strange and difficult, whether utopian or dystopian, always out of reach and therefore beyond our capacity to influence or change; that version of the future which got us to the dangerous situation we are in now…
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Tomorrow’s Designer; discussion at the Design Museum

Screen Shot from the Design Museum’s website, detailing the evening’s event

Tomorrow’s Designer: What next for Designers in Residence?
Design Museum
Shad Thames, London SE1
23 March 2016

Chair: Justin McGuirk, Chief Curator, the Design Museum.
Speakers: Indy Johar Co-founder of Architecture00; Gem Barton Course Leader in Interior Architecture, University of Brighton; Ineke Hans of Studio|Ineke Hans; and Asif Khan founder of architecture studio Asif Khan Limited.

The opening of the new Design Museum, its latest incarnation, is getting closer, the stand-alone shop on High Street Kensington launched this week, and the main Museum building will be unveiled in late November. Right now, the Design Museum in Shad Thames is closed. So here’s a review of the last event I attended, back in March, which discussed the “designer of the future” with reference to the Museum’s Designers in Residence programme.
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Conference; data day at the museum

Teamwork and Strategy in the Museum... Lewis Chessmen, Scotland, 12th-Century, British Museum. Photograph by Andrew Dunn. Sourced from WikiCommons/Creative Commons.

Teamwork and Strategy in the Museum… Lewis Chessmen, Scotland, 12th-Century, British Museum. Photograph by Andrew Dunn. Sourced from WikiCommons/Creative Commons.

What does data have to do with me?
British Museum
Great Russell Street, London WC1
5 June 2015

One of the bonuses of working on an AHRC funded doctorate is being able to attend conferences, workshops and seminars that introduce me to subject areas which at first sight might seem tangential to my core subject, but as my research actually crosses disciplinary boundaries I shouldn’t be too surprised when they prove to be incredibly useful. Signing up to the AHRC mailing list and taking notice of emails sent by University of Brighton Doctoral College alerted me to such opportunities. Events that fit this category include a two-day workshop, hosted by Northumbria University Newcastle and Tyne & Wear Archives and Museums, on the subject of “Digital Histories: Advanced Skills for Historians” (reviewed here), and “Using Museum Archives” supported by the Museums and Galleries History Group and the British Museum Collaborative Research Studentship Programme (also, to be reviewed).

I was particularly impressed with another British Museum event, “What does data have to do with me?” and am writing this up in detail because it signposted numerous projects that I wouldn’t otherwise have been aware of. The packed programme featured stellar speakers including representatives from Adobe, the Arts Council, Culture24, Dallas Museum of Art (by Skype), Google, The Guardian, Nesta and News UK. Crucially, though, the day introduced a new resource within the museum…data.
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Denmark for design museums; a discussion

Design Museums for the 21st Century; a round table discussion
Trapholt Museum and University of Southern Denmark
Kolding, Denmark
23 January 2014

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When your PhD supervisor tells you to go to Denmark in freezing January, you go; the icing on the cake was that it started snowing as we sat in the Trapholt Museum’s meeting room, with its giant picture window, and everyone went “aaaahhhh”. The Museum is housed in a playfully modern building, boasts an unrivalled collection of Danish chairs and is next door to Arne Jacobsen’s summer house (sadly I didn’t get inside, this time), so that made up for the weather. I also got to see the thought-provoking and unprecedented touring exhibition, Out to Sea? The Plastic Garbage Project, which seemed totally appropriate in a country that loves fish.

My reporting of the round table is from my notes, with additional my comments; where they are short and in the same paragraph, they’re in [square brackets].

My supervisor is University of Brighton’s Professor of Design Culture, Guy Julier, and he is also Visiting Professor at University of Southern Denmark. He’d gathered his grad students from Denmark and Brighton, along with “expert witnesses” from the museum world in Denmark and the UK, to discuss design. Guy opened the proceedings by telling us that design museums were “mushrooming”. He counted 45 European design museums with more projects for new, expanding and relocating institutions still in the pipeline, mentioning that Mexico City’s MUMEDI, tripled its visitor numbers by rebranding as a “design museum”. He talked about the tension in museums between the contemporary and history, design and design history, and that a contextual approach to design in museums was the way forward, mixing the excitement of innovation with the pragmatism of solving problems, and heritage and continuity with new technology and innovative design fields. Finally, he pointed to the Index Awards (a Danish initiative) as evidence of design shifting away from a fascination with “heroes”. […and by extension, a recognised canon?]
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Anthony Dunne; two meetings

Anthony Dunne on Design Week website

With the news last week that Professor Anthony Dunne, Head of the Design Interactives programme, and his partner Fiona Raby, a founding member of CRD Research Studio and a Senior Research Fellow, are stepping down from their roles at London’s Royal College of Art at the end of the 2015 academic year, I’ve looked back through my archive of design magazines and found a couple of interviews with Tony. Now Fiona and Tony plan to concentrate full-time on their joint practice, Dunne & Raby, which has brought us, among other memorable moments, the “design fiction” United Micro Kingdoms (in exhibition form at London’s Design Museum), reviewed here.

Part One

“Loewy’s Children”
by Liz Farrelly
Blueprint
No. 76, April 1991, p.44-47

Standfirst: As the Design Museum celebrates the father of industrial design, Michael Horsham assesses its history and Liz Farrelly looks to its future (profiling five young(ish) product design practices)…

Tony Dunne’s intrepid move to Japan, after graduating from the RCA, led him to a full-time job at the Sony Corporations’s Design Centre. Being one of only two western members of a design staff over a hundred strong, and being expected to develop ten products a year, Dunne has been exposed to a rate of technological change, and social and cultural differnces, that have profoundly affected his view of product design. Using this as material for a redefintion of perception and information, he has come up with a product aesthetic that attempts a “mapping of the void”.
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Conference; Drawing the Future

4th International Illustration Symposium
Oxford University Museum of Natural History (OUMNH)
Parks Road, Oxford
7-8 November 2013

At this symposium, not only did I hear Johnny Hardstaff deliver a keynote address, which prompted me to request an interview (we talked about imagining a graphic language of the future), but I also delivered a paper. Here’s a summary, and some slides.

Drawing the Future: Exhibiting Illustration

In the Spring semester I deliver a series of lectures on the “future” to Graphic Design and Illustration students (Level 5/2nd Year) at University of Brighton, and start with a couple of definitions so as to debunk such notions as, the future isn’t really anything to do with us right now, and, it’s all just science-fiction anyway.

“The ‘Future’ is everything that happens from [beat] now (…as they say in the movies…)” …is my playful opener; then I hit them with Tony Fry’s definition (from Design Futuring: sustainability, ethics and new practice, 2009); “The future is not presented here as an objective reality independent of our existence, but rather, and anthropocentrically, as what divides ‘now’ from our finitude. In other words, we exist in the medium of time as finite beings (individually and as a species) in a finite world; how long we now exist — the event of our being — is determined by either an unexpected cataclysmic event (like our plant being hit by a massive meteorite) or by our finding ways to curb our currently auto-destructive, world-destroying nature and conduct.”
…and that’s how I began this talk too.

I set out to show that perhaps by way of a heightened familiarity with drawn and animated futures peopled with cute and cuddly characters, used to entertain and promote (everything from breakfast cereals to banking services), a more positive, friendly, utopian version of the future is being proliferated. In comparison, the “scary”, sci-fi, dystopia future of apocalyptic blockbuster movies seems worn out; not so much because we can “see the wires”, but because we’ve developed “explosion fatigue”; such gargantuan, special-effects-driven destruction just doesn’t “feel real” anymore.
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Johnny Hardstaff imagines the future; interview

Michael Fassbender in David Promo, by Johnny Hardstaff (RSA Films)

Michael Fassbender in David Promo, by Johnny Hardstaff (RSA Films)

Johnny Hardstaff and Liz Farrelly
Interview, 13 December 2013

A shorter version of this article appears in étapes 218, translated into French; the issue is themed, Fiction and Anticipation, published March 2014.

A director and designer who includes the title “modern storyteller” in his biography, Johnny Hardstaff studied Graphic Design at St. Martins School of Art (now called Central Saint Martins College of Art and Design), graduating in the early 1990s and going on to teach design and illustration at Camberwell College of Arts (both are part of University of the Arts London). Hardstaff’s exploration of graphic imagery and use of drawing within his practice are prompted by a desire to build fantastical but believable on-screen worlds; two early short films, “History of Gaming” and “Future of Gaming” suggest that the concepts of utopia and dystopia are inextricably linked. Whether working with commercial clients (Sony, Smirnoff) the entertainment industry (often in collaboration with filmmaker, Ridley Scott) or cultural institutions (Tate, Victoria and Albert Museum), Hardstaff aims to imagine the future.

Liz Farrelly: How do you imagine the graphic language of the future? Do you see other designers trying this too?
Johnny Hardstaff: I used to think that I worked in a cultural vacuum and it was a positive thing. I was adhering to the principle that you don’t have heroes, don’t look at other designers’ work. Instead, you look at interesting triggers and stimuli that are erratic, and fuse them together in a postmodern way. When I try to help students to be original, I say, take two things that do not belong together and see what happens when they implode.
LF: Like the quote by the 19th-century poet, Lautréamont: “As beautiful as the chance meeting on a dissecting-table of a sewing-machine and an umbrella”.
JH: That’s absolutely the principle. I love thumbnails of things that you can’t quite see, images that are so broken you don’t know what they are, so you have to decide what they are.
LF: Like an inkblot test; by deciding what an image is, you are interpreting those half-formed marks, and that comes straight out of your head.
JH: And it’s a trigger. I like industrial languages and detailing on cars, things that already exist, but then you mess with them. They already have cultural resonance, but you remake it. It comes down to monsters; I like the idea of weird cultural monstrosities.
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Phil Ashcroft’s Solar System Parameters; interview

Phil Ashcroft and Liz Farrelly
Interview, 26 June 2013

Solar System Parameters

Last summer, I met Phil Ashcroft to talk about his upcoming, limited-edition monograph, Solar System Parameters (published by Gamma Proforma, with an essay by my CSM colleague, Simon Hollington) and an exhibition, “Galácticos”, at Gamma Transport Division, Edinburgh; now both are up and out — the exhibition runs until 6 March 2014. We talked about his diverse work practices, and his career, which spans fine art and design; here’s the interview.
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From the Archive; Collecting Digital Art and Design

I’m reposting these talk-and-conference reviews from 2010, as the issues covered are now to topical. With Louise Shannon recently made Curator of Digital Design at the Victoria and Albert Museum, debate continues around what museums might collect from the field of digital art and design, and how it should be conserved (MoMA’s Architecture and Design Department set the pace with its Video Games acquisitions, which I spent a fun afternoon playing on my last visit). Louise co-curated the seminal show, Decode: Digital Design Sensations, staged in the Porter Gallery, and hearing one of the co-curators of the latest show to open there, “Sky Arts Ignition: Memory Palace”, on BBC Radio 4’s “Start the Week” (17/6/13), made me think about how we might be “reneging on remembering” by relying on digital storage to save our real-life memories. But what happens when digital formats deteriorate and/or become obsolete, and those files are on longer accessible? Check back for my review of Memory Palace, coming soon…

John Maeda in conversation with Alice Rawsthorn
Attended 2 February 2010

Decoding the Digital Conference
Victoria and Albert Museum, London
Attended 4-5 February 2010

John Maeda talks at V&A

Monday 7:01pm, 22 February 2010
“Discussing the digital”
by Liz Farrelly
Originally published on Eye Blog

John Maeda on dirt, de-cluttering and the power of art

Even though John Maeda wasn’t speaking at the conference, “Decoding the Digital”, staged alongside the exhibition Decode: Digital Design Sensations, his work and words (from this lecture earlier in the week) were referenced during the proceedings.
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From the Archive; Organic by Kapitza

Organic is one of my nominations, featured in the Design Museum’s Designs of the Year exhibition. I’ve written about Kaptiza’s two books for Eye magazine. Why am I reminding you now? Because there’s just a month left to see this annual review of the best design around, and to participate in the Visitor Vote. Straight from the website: “Come along to the exhibition’s pop-up polling station and place your sticker on the design that YOU think deserves to win. The winner will be announced on Friday 5 July.” Exhibition closes 7 July, 2013. Check my tweets for updates.

Here’s my review of Organic.

Kapitza Organic Eye Blog

Wednesday, 12:57pm, 11 January 2012
“Force of nature”
by Liz Farrelly
Originally posted on Eye Blog

Organic by Kapitza. Introduction by Simon Thorogood. Published by Kapitza Books
New Kapitza book replaces geometric certainty with organic structure

Following on from their 2008 book Geometric, the Kapitza sisters, Nicole and Petra, have produced another tome, full of colour, pattern and ideas. This time they self-published, so as to oversee all aspects of the editorial and production process.
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