Seminar Paper; Mediating Design, a case study in diversity

Modes of Mediating Applied Art and Design
7th Tallinn Applied Art Triennial
Soprus Cinema
Vanna-Posti 8, Tallinn, Estonia
21 April 2017

This is an edited version of a paper I presented amidst Art Deco splendor in Tallinn. While the city was still waiting for spring the reception was warm, and the audience and fellow speakers contributed to a lively discussion around the role of media in the mediating art and design. I’d like to thank Triin Jerlie and Keiu Krikmann for inviting me to speak, and the organising committee of the Tallinn Applied Art Triennial and the British Embassy Tallinn for funding my trip. Look for another post about Tallinn, the city-wide Triennial and the Estonian Museum of Applied Art and Design.

This paper is still in the form of a ‘talk’, but also constitutes work-in-progress that will inform the last chapter of my doctoral thesis on the future of design museums. In May, I presented a longer version to University of Brighton MA Art and Design History students as part of the module, Critical Reflection, at the invitation of my colleague, Megha Rajguru, and that version of the talk provided an opportunity to explore changing definitions of ‘interpretation’. The images are from my PowerPoint presentation, and either taken from the Internet or using my Apple iPhone 4S.
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From the Archive; Furniture, Jerwood Applied Arts Prize 1999

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Furniture: Jerwood Applied Arts Prize 1999
Jerwood Charitable Foundation
Crafts Council Gallery
441 Pentonville Road, London N1
26 August to 3 October 1999

I wrote an essay for this exhibition catalogue (produced by the Jerwood Charitable Foundation and the Crafts Council, designed by Pentagram) while I was a nomad, living and working between two continents. I remember the irony of writing about furniture when all I owned was in storage, but I was an unrepentant collector, even buying pieces from fellow students while at the RCA (Allison Jane Thomas’s Tutti-Frutti stool (1990) is in the V&A; mine is upholstered in tan leather).

Coincidentally, 1999 was when auctioneer Alexander Payne first coined the term Design Art; he later ditched it due to “misuse” as reported in ICON (8/2/08). So, when I say in the essay, “furniture has no pedestal”, that was about to change, although the turn towards narrative and meaning beyond function was acknowledged.

Another shift of emphasis has occurred in the career trajectories of new designers. Where I listed migration to Milan, the epicentre of the contemporary furniture trade, as a right of passage, subsequent diversification of production has widened the geographical spread of design activity. “Eleven years ago UNESCO launched the Creative Cities Network to recognize cities around the world whose creativity has an impact on their social, economic, and political development”; Business Insider spotlights 16 design-focused cities, here. Through a mix of city council initiatives, the presence of museums and universities (with students travelling to study and then relocating), and Design Festivals and Biennales that disperse the power of promotion, designers are living and working beyond the industry’s powerhouse cities (Milan, Paris, Tokyo, New York, London), in places like Oslo, Cape Town, Istanbul, Los Angeles and Hong Kong. Hints of that trend were evident in the career choices of the designers selected for this award, perhaps because they foregrounded making in their practice as opposed to mass-production. The shortlist featured Jane Atfield, Robert Kilvington, Mary Little, Michael Marriott, Guy Martin, Jim Partridge, Simon Pengelly and Michael Young.
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Voting for Design; Designs of the Year

For its annual Designs of the Year award, London’s Design Museum employs social media, an email campaign and a micro-site to engage with its audience and entice it to judge the exhibits. It also suggests that talent-spotting curation offers a glimpse into the future.

For its annual Designs of the Year award, London’s Design Museum employs social media, an email campaign and a micro-site to engage with its audience and entice it to judge the exhibits. It also suggests that talent-spotting curation offers a glimpse into the future.

Designs of the Year 2014
Design Museum
Shad Thames, London SE1
26 March to 25 August 2014
Nominees’ Party
25 March 2014

An exercise in engagement, a sure-fire media event, and a comprehensive round-up of the best design launched in a year, the Design Museum’s Designs of the Year award and exhibition is now in its seventh year, showcasing design across a range of categories; Architecture, Digital, Fashion, Furniture, Graphic, Product and Transport. Designs of the Year was instigated by the current Director, Deyan Sudjic, to replace the “Designer of the Year” award, when a winner was picked from just four nominated individuals whose careers and recent achievements were being judged rather than any particular outcomes. Increasingly, that competition attracted criticism for pitting star-designers against rank outsiders, and for some controversial decisions. Opening up the nomination and judging process to a wider panel, Designs of the Year provides the public with an annual, international round-up of headline-grabbing ideas, solutions and products.

The selection process for this new format has also generated a worldwide network of judges and nominatee from across the design industry — the museum’s extended “family” — who are now known to curators, with both parties mutually benefitting from the association. For the past three years, I’ve been asked to nominate, and each year had a couple of my choices make it through to the “exhibition” round. Proof of how much designers and their clients appreciate this opportunity to exhibit at the Design Museum may be judged by the massive amount of social media and personal thanks generated on the “shortlist” day, when the selection is announced; and by the packed, riotous party on the eve of opening. I’m writing this after attending the nominees party, so excuse the lack of focus on particular exhibits; this show demands repeat viewing as there’s so much to see.
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From the Archive; Organic by Kapitza

Organic is one of my nominations, featured in the Design Museum’s Designs of the Year exhibition. I’ve written about Kaptiza’s two books for Eye magazine. Why am I reminding you now? Because there’s just a month left to see this annual review of the best design around, and to participate in the Visitor Vote. Straight from the website: “Come along to the exhibition’s pop-up polling station and place your sticker on the design that YOU think deserves to win. The winner will be announced on Friday 5 July.” Exhibition closes 7 July, 2013. Check my tweets for updates.

Here’s my review of Organic.

Kapitza Organic Eye Blog

Wednesday, 12:57pm, 11 January 2012
“Force of nature”
by Liz Farrelly
Originally posted on Eye Blog

Organic by Kapitza. Introduction by Simon Thorogood. Published by Kapitza Books
New Kapitza book replaces geometric certainty with organic structure

Following on from their 2008 book Geometric, the Kapitza sisters, Nicole and Petra, have produced another tome, full of colour, pattern and ideas. This time they self-published, so as to oversee all aspects of the editorial and production process.
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