Conference Paper; Design History at the Design Museum, perfect fit or culture clash?

40 Years On: the Domain of Design History. Looking Back Looking Forward
The Open University
Berrill Lecture Theatre
Milton Keynes MK7 6AA
22 May 2015

Here’s an edited and slightly expanded version of the paper that I gave; I’d like to thank Dr. Elizabeth McKellar for organising the event and for inviting me to participate. The images are from my PowerPoint presentation.

Slide01

Since 2011 I’ve been working on an AHRC Collaborative Doctoral Award, which partners University of Brighton with London’s Design Museum, so this paper comes out of a larger work-in-progress and started life as a search for mentions of the Design Museum in academic journals.

A bit of background; from thinking that my application for this award was a random act of “career development”, I’ve come to realise how important the Design Museum (“upper case”, meaning this specific institution [capitalized in this text]) has been to my design-focused career spanning teaching, publishing and curating. I started on an Art and Design Foundation Course in 1982, the year in which the first incarnation of the Design Museum, the Boilerhouse, opened in the basement of the Victoria and Albert Museum. During my Art History degree at University of Sussex it was exhibitions at the Boilerhouse – on Memphis, Issey Miyake, Handtools and British Youth Culture in particular – which enthralled me to design, from the objects on display, to the installation and display, and even the much-maligned white-tiled gallery. While the Director of the Boilerhouse, Stephen Bayley was considered “very bothersome” within the V&A and aimed to discourage people “wandering in from the V&A” (as he put it), I wandered the other way onto the V&A/RCA History of Design MA. Graduating in 1989 just as the Design Museum opened in its new Thames-side location, my work as a design journalist included reviewing exhibition; not always nice, not always nasty. For the last four years I’ve been: invited to nominate for Designs of the Year; observed the goings on in the café (not that this is a sociology of the Design Museum); talked to staff (on and off the record); enjoyed sporadic access to an “under construction” archive; visited every exhibition; dealt with the contradictions of a Supervisor who is also top of my list of “interviewees” and a very busy museum Director; and witnessed the museum prepare for its next phase.
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Anthony Dunne; two meetings

Anthony Dunne on Design Week website

With the news last week that Professor Anthony Dunne, Head of the Design Interactives programme, and his partner Fiona Raby, a founding member of CRD Research Studio and a Senior Research Fellow, are stepping down from their roles at London’s Royal College of Art at the end of the 2015 academic year, I’ve looked back through my archive of design magazines and found a couple of interviews with Tony. Now Fiona and Tony plan to concentrate full-time on their joint practice, Dunne & Raby, which has brought us, among other memorable moments, the “design fiction” United Micro Kingdoms (in exhibition form at London’s Design Museum), reviewed here.

Part One

“Loewy’s Children”
by Liz Farrelly
Blueprint
No. 76, April 1991, p.44-47

Standfirst: As the Design Museum celebrates the father of industrial design, Michael Horsham assesses its history and Liz Farrelly looks to its future (profiling five young(ish) product design practices)…

Tony Dunne’s intrepid move to Japan, after graduating from the RCA, led him to a full-time job at the Sony Corporations’s Design Centre. Being one of only two western members of a design staff over a hundred strong, and being expected to develop ten products a year, Dunne has been exposed to a rate of technological change, and social and cultural differnces, that have profoundly affected his view of product design. Using this as material for a redefintion of perception and information, he has come up with a product aesthetic that attempts a “mapping of the void”.
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From the Archive; Can Starck be serious?

I wrote this review of an exhibition at London’s Design Museum when I worked for Wordsearch, at the time was the publisher of the design magazines, Blueprint and Eye. I was a writer and assistant editor on both titles, from 1990 to 1994, and continue to contribute on a freelance basis. We also published Design Review, a magazine for members of the Chartered Society of Designers, which ran from 1991 to 1994. (For a seminal study of the CSD see Dr. Leah Armstrong’s doctoral thesis, Designing a profession: the structure, organisation and identity of the design profession in Britain, 1930-2010 available at the University of Brighton’s Grand Parade library.)

I came across this exhibition review during the long and dusty process of locating, scanning and (still hopefully) posting as complete a record of my published design journalism as I can muster; an online archive is in the works, hence the long and inexcusable lapse since my last post on this blog. I’m thinking a lot about archives right now. I’ve planned a series of visits to the Design Museum’s archive, which is currently being re-organisation, and I hope to post some gems from it in the coming months. Archiving my interaction with the museum is a priority too, as I investigate the museum’s online, digital and social media presence. I began mapping the museum’s website early on in my doctoral research; now that the museum has recently launched a new website there is a unique opportunity for assessing how changes in the museum’s offer are presented and communicated, and how the museum’s online presence might reflect and/or facilitate such changes.
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Right here, right now; The Future is Here

This blog is intended as a place for comment on a wide range of activities, but specifically, it is an adjunct to my doctoral research so I’ll be posting interviews, reviews and articles about contemporary design in museums. The following is extracted from a longer interview with a Curator at London’s Design Museum, which will feature in my thesis, but also relates to my on-going interest in visions and versions of the future.

Neon welcome sign/exhibition logo hangs over laser-cut graphic of an industrial/technological timeline and points towards the Future Factory

Neon welcome sign/exhibition logo hangs over laser-cut graphic of an industrial/technological timeline and points towards the Future Factory

The Future is Here
Design Museum
Shad Thames, London SE1
24 July to 29 October 2013
Alex Newson interviewed by Liz Farrelly, 2 December 2013

Installation shot of The Future is Here with exhibition design by dRMM Architects and graphics by LucienneRoberts+

Installation shot of The Future is Here with Exhibition Design by dRMM Architects and Graphic Design by LucienneRoberts+

The Future is Here grew out of conversations between the Design Museum’s Director, Deyan Sudjic, and David Bott, Director of Innovation Programmes at the Technology Strategy Board (TSB), the UK’s innovation agency, which invests in new technology for the UK Government. The TSB backs start-ups with the aim of creating new manufacturing jobs. Wanting to do more than simply promote a string of TSB projects, Curator Alex Newson hit on the idea of telling the story of the “Third Industrial Revolution”. He opens the show with an historical “time line” of inventions and scientific breakthroughs, that have fuelled industrial manufacturing from the early 18th-century to today; a “Future Factory” is installed at one end of the gallery; and a wide array of exhibits explore a range of new technologies, and include: customisable dolls delivered by post (Makie dolls); compostable trainers, demonstrating that “unmaking” may be customised too (InCycle by Puma); and a crowd-sourced sofa, designed and voted on my the public and put into production by MADE.com.
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Voting for Design; Designs of the Year

For its annual Designs of the Year award, London’s Design Museum employs social media, an email campaign and a micro-site to engage with its audience and entice it to judge the exhibits. It also suggests that talent-spotting curation offers a glimpse into the future.

For its annual Designs of the Year award, London’s Design Museum employs social media, an email campaign and a micro-site to engage with its audience and entice it to judge the exhibits. It also suggests that talent-spotting curation offers a glimpse into the future.

Designs of the Year 2014
Design Museum
Shad Thames, London SE1
26 March to 25 August 2014
Nominees’ Party
25 March 2014

An exercise in engagement, a sure-fire media event, and a comprehensive round-up of the best design launched in a year, the Design Museum’s Designs of the Year award and exhibition is now in its seventh year, showcasing design across a range of categories; Architecture, Digital, Fashion, Furniture, Graphic, Product and Transport. Designs of the Year was instigated by the current Director, Deyan Sudjic, to replace the “Designer of the Year” award, when a winner was picked from just four nominated individuals whose careers and recent achievements were being judged rather than any particular outcomes. Increasingly, that competition attracted criticism for pitting star-designers against rank outsiders, and for some controversial decisions. Opening up the nomination and judging process to a wider panel, Designs of the Year provides the public with an annual, international round-up of headline-grabbing ideas, solutions and products.

The selection process for this new format has also generated a worldwide network of judges and nominatee from across the design industry — the museum’s extended “family” — who are now known to curators, with both parties mutually benefitting from the association. For the past three years, I’ve been asked to nominate, and each year had a couple of my choices make it through to the “exhibition” round. Proof of how much designers and their clients appreciate this opportunity to exhibit at the Design Museum may be judged by the massive amount of social media and personal thanks generated on the “shortlist” day, when the selection is announced; and by the packed, riotous party on the eve of opening. I’m writing this after attending the nominees party, so excuse the lack of focus on particular exhibits; this show demands repeat viewing as there’s so much to see.
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From the Archive; PostlerFerguson’s Paper Guns

As opposition forces take control of Kiev, and statues of Lenin fall all over Ukraine, the legacy of Soviet power recedes still further. The military achievements of the USSR and its allies were undoubtedly aided and abetted by Mikhail Kalashnikov’s most innovative design, the AK47. The Russian inventor and arms dealer produced the most popular gun ever, used by armies and rebels alike. Five years after my original post on Eye Blog, Kalashnikov died, on 23 December 2013, aged 94.

Eye Blog Paper Guns

Wednesday 1:38pm, 24 December 2008
“Careful with that AK47, Mikhail”
by Liz Farrelly
Originally posted on Eye Blog

Paper assault rifles and the well crafted design of fear

Looking for the ideal holiday-time craft project, something to keep your brain from seizing up during two weeks’ house arrest. Get your Exacto knife skills up to scratch with this self-assembly paper kit 1:1 scale model of the AK47 Assault rifle, the most iconic “Death Machine” ever dreamt up by an industrial designer, the “Avtomat Kalashnikov obraztsa 1947 goda” [Kalashnikov’s automatic rifle model of year 1947].
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