Symposium; Hewison revisits heritage

Old postcard found on Pinterest.

Old postcard found on Pinterest.

Heritage in the 21st Century
Centre for Research in Memory, Narrative and Histories Annual Symposium
University of Brighton
Grand Parade, Brighton
7 February 2015

The programme promised critical analysis of literary guide books, prime-time costume dramas, gourmet vegetables and redesigned bank notes, the cherry on top being a keynote lecture from Professor Robert Hewison (Lancaster University), an academic legend, living and breathing. Professor Graham Dawson (Director of CRMNH) introduced the day by highlighting some issues; heritage is cross disciplinary and “slippery” and has supplanted “culture” as the buzz word du jour, but that doesn’t make it easier to define as, since the 1980s, its meaning has shifted especially in an era of the New Right and consumer capitalism. Plus, “tensions” between practitioners and critics, especially in the museum world, make it more difficult to question orthodoxies; leaving us with a big question to ponder, “how might heritage function in the 21st-century, in an age of austerity and new technology?” Co-convener, Professor Deborah Philips was also looking for definitions; “how do you describe heritage”, and provided a clue from The Oxford English Dictionary, which lists the root of the word as “inherited from the French”. I like that it’s borrowed from the language that also gave us “bureaucracy”, and also that Deborah went to the dictionary. Updating that methodology, the pr-installed Dictionary program on my MacBook includes “property, inheritance, value and preservation” in its definition. Then Deborah complicated the issue by suggesting that heritage has “many competing” definitions, and brought in a Guardian travel supplement offering “culture and heritage tours” as evidence, setting the scene for Hewison’s end of the day lecture. A PDF of the full programme is here.
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Issues around archives, part one; Archiving Design Organisations

Screen Shot of Homepage for University of Brighton’s Design Archives listing the individual archives, news and events.

Screen Shot of Homepage for University of Brighton’s Design Archives listing the individual archives, news and events.

Proving the worth of my own archive (flyers, handouts and notes filed), this post recalls an event that spurred me on to apply for an AHRC Collaborative Doctoral Award. Overlooking the time-lag, another prompt to this post is the fact (and it’s a surprise even to me) that archives have become central to my methodology. During my doctoral research I’ve attended a number of academic events at which issues relating archives have been discussed; in this and a subsequent post, I’ll attempt to document those debates.

Archiving Design Organisations
“A Design Archives seminar funded by the Design History Society”
University of Brighton
Grand Parade, Brighton
6 June 2011

Being (at the time) a Visiting Lecturer at University of Brighton and therefore on an events mailing list, news of this day-long-seminar popped into my uni inbox…I was enticed…

Curatorial Director of the Design Archives, Professor Catherine Moriarty, welcomed delegates and identified three themes running through the day’s talks: the historical legacy of design organisations and the responsibility of telling their histories; the current activity of design organisations and how to manage material, record activity and make the past public in a digital age; and, shifts in the way designers work, the future of the design profession and of representative organisations. Catherine also posted a write-up of the event, here.

Professor Jonathan M. Woodham, then in post as Director of Research and Development, recalled how in 1994 the Design Council was reorganised following a report that recommended vacating its Haymarket headquarters; staff cuts of 90% followed. During an event at London’s Design Museum Jonathan voiced his objection to a proposal that the Design Council’s photographic archive be relocated to the Museum, pointing out that “it was a free and public library created with public money, so why should we pay to use it”. He later invited the Design Council to deposit its records at University of Brighton’s Design Archives and “two enormous pantechnicons of material” arrived; 17 years later “we’re still mining it”.
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Denmark for design museums; a discussion

Design Museums for the 21st Century; a round table discussion
Trapholt Museum and University of Southern Denmark
Kolding, Denmark
23 January 2014

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When your PhD supervisor tells you to go to Denmark in freezing January, you go; the icing on the cake was that it started snowing as we sat in the Trapholt Museum’s meeting room, with its giant picture window, and everyone went “aaaahhhh”. The Museum is housed in a playfully modern building, boasts an unrivalled collection of Danish chairs and is next door to Arne Jacobsen’s summer house (sadly I didn’t get inside, this time), so that made up for the weather. I also got to see the thought-provoking and unprecedented touring exhibition, Out to Sea? The Plastic Garbage Project, which seemed totally appropriate in a country that loves fish.

My reporting of the round table is from my notes, with additional my comments; where they are short and in the same paragraph, they’re in [square brackets].

My supervisor is University of Brighton’s Professor of Design Culture, Guy Julier, and he is also Visiting Professor at University of Southern Denmark. He’d gathered his grad students from Denmark and Brighton, along with “expert witnesses” from the museum world in Denmark and the UK, to discuss design. Guy opened the proceedings by telling us that design museums were “mushrooming”. He counted 45 European design museums with more projects for new, expanding and relocating institutions still in the pipeline, mentioning that Mexico City’s MUMEDI, tripled its visitor numbers by rebranding as a “design museum”. He talked about the tension in museums between the contemporary and history, design and design history, and that a contextual approach to design in museums was the way forward, mixing the excitement of innovation with the pragmatism of solving problems, and heritage and continuity with new technology and innovative design fields. Finally, he pointed to the Index Awards (a Danish initiative) as evidence of design shifting away from a fascination with “heroes”. […and by extension, a recognised canon?]
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Conference Paper; The Contentious Constance Spry, or, ‘Not in My Museum!‘

I’m taking some time this summer to document activities over the last few years, including occasional academic papers delivered at conferences and workshops. Images are from PowerPoint presentations and include quotes projected so as the audience can read along with references in the text. This paper was delivered “live”, and although it’s been re-edited for the page, I decided not to include footnotes or formal citations; all documents referred to are in the Design Museum archive, which is being catalogued, and mentioned texts are listed at end. This is a work-in-progress relating to my doctoral thesis, so if it feels truncated that’s because I’m using this blog as an “ideas store”, with the intention of expanding and deepening my arguments in the thesis.

Curating Popular Art
Whitechapel Gallery
77-82 Whitechapel High Street, London E1
14 June 2013

Organised with the University of Brighton Design Archives; a study day to accompany the exhibition
Black Eyes and Lemonade: Curating Popular Art
9 March to 1 September 2013

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As the recipient of an AHRC Collaborative Doctorate Award, pairing the University of Brighton with London’s Design Museum, I’m looking at how definitions of design are produced and evolved within museums.

Good Victorian that he was, Henry Cole’s aim as founder of what is now the Victoria and Albert Museum, was to create an institution that informed manufacturers, workers and the public about the benefits of “good design”, so as to encourage the production, consumption and export of well-designed and efficiently-made “everyday” products, which would reinvigorate British industry. Jump to 1917, and Hubert Llewellyn Smith, Head of the Board of Trade and an early advocate for design education and design promotion suggested that a new museum of industrial design would help this cause. (The Board of Trade went on to set up the Council of Industrial Design, later the Design Council, and administrated the Victoria and Albert Museum up until the early 1980s). Such rhetoric around design promotes a series of promises; that “good design” will facilitate economic development, cultural innovation and social improvement. This discourse of design promotion has been central to the growth of institutions dedicated to the collection and display of designed objects. I’d suggest that now there is a more pressing need to present a truly comprehensive vision of the role and benefits of design; instead of “good design” might we consider “design for good”? But are design museums still fixating on Cole’s vision? Promoting individual designers and showcasing “the best” products of the year may fulfil the aims of a design museum, but explaining the design process and its multifarious activities and outcomes – showing design to be a tool for engagement and change – would more closely demonstrate “what design is now”. So, when it comes to design in museums, we are on the cusp of change.
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MUSCON at Vitra; and a summer of design exhibitions

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MUSCON 2014
European Museum Network Conference
Vitra Design Museum
Charles-Eames-Str. 2, Weil Am Rhein, Germany
www.design-museum.de
15 to 18 October 2014

Last year I was invited to attend a MUSCON conference hosted by the Vitra Design Museum, the institution that instigated the network back in 1996. I was present as an observer (along with fellow researchers Sabina Michaelis and Rosita Satell from the University of Southern Denmark) as the event is intended for staff from member institutions to pitch and negotiate the “buying and selling” of upcoming exhibitions as touring shows (here’s how VDM do it). Every year or so there are regional MUSCON conferences in Europe, the US and Asia. As a crash-course in museum programming and an introduction to a wide range of institutions (from Finland to Italy, Kilkenny to Ljubljana), the conference offered an opportunity to underpin my research with the kind of real-world issues facing museum staff…and put names to faces. Although not every MUSCON institution is a “design museum” they’re all keen to include design in their curatorial offer.
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From the Archive; five curators interviewed

As a contributor to Design Week in its print form, I worked with Lynda Relph-Knight and her editorial team for fifteen years; she was the first editor to commission me as when I became a freelancer writre in 1994. Until recently it was possible to search the entire DW print run, via its website, and find “full text” of years and years of design journalism, so I could access my back catalogue of articles including a regular column. Not only was this a useful research tool (with a search box), but it also functioned as a (stop-gap) personal archive too. However, a recent website redesign has adopted a sub-Instagram interface that displays just a handful of results, which can neither be saved nor downloaded, and, mysteriously, DW has cut years off its age!

Scrabbling around at home, I found “some” (but not all) tear sheets of articles and this particular one seemed relevant to share. In early 1999 I interviewed five curators who were producing design exhibitions, and we talked about their current shows. To foreground the curators’ voices I edited our conversations into monologues (the interviews were taped). Each curator also discussed the nascent field of design curating, which was evidently flourishing. Design was in the air during the build-up to the opening of the Millennium Dome (big party 31/12/99, cue Prince); the press was full of stories about architects and designers as controversy surrounded the various exhibits planned for the Dome. Stephen Bayley, ex-Design Museum Director, had been in charge but by the end of 1997 he was ex-Millennium Dome too; he resigned. See Chapter 6 on the Dome, in The Trojan Horse: The Growth of Commercial Sponsorship by Deborah Philips and Garry Whannel (Bloomsbury, 2013).

At the time the prospect of a “Millennium Bug” melting down our PCs was freaking people out but the world was still on the cusp of digital connectivity; the Internet was dial-up and mass adoption of websites by business and government was still to come. So this design-curating activity and these exhibitions remain under-documented online – just try searching for them. When I’ve found “traces” I’ve added links, but it appears that some of the exhibitions have nudged off “past projects” pages (if the curators have a website). I’ve also included links to information on individuals to show their subsequent career paths. The catalogue cover images are from my own copies.

“Display cases”
by Liz Farrelly
Design Week
26 March 1999, pp.41-48

Standfirst: Five curators describe, in their own words, their experiences and the highs and lows of managing and producing an exhibition. Liz Farrelly acts as custodian.
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Tracing the temporary; clues to past exhibitions

I’m apologising upfront for ranging around a few ideas here. I wanted to avoid using footnotes but not lose any tangents either; after all this is a blog post which needs to be a little more condensed than my thesis (!) but at the same time it is discursive. This is a place for me to try out ideas.

While my PhD is not a history or geography of design museums a taxonomy is helpful in order to demarcate the field, the still novel “museum type” of “design museum”. The exhibition catalogue, Design Museums of the World: Invited by Die Neue Sammlung Munich (published by Birkhäuser in 2004) accompanied the show, Design Museums of the World, staged at Neues Museum Staatliches Museum für Kunst und Design in Nürnberg (17 September to 23 November 2003). A rich source of information and opinion, this surveys the field at the start of the 21st-century, and I investigate it at length in my literature review.

If I could travel the world visiting exhibitions I would, but as I don’t…I didn’t see the exhibition and I would guess that few of the MUSCON Europe delegates did either, as when a big box of the exhibition’s catalogues made an appearance at Vitra Design Museum (summer 2014), coinciding with Angelika Nollert’s keynote speech, it was eagerly consumed. Angelika had been Director at the Neues Museum Staatliches Museum für Kunst und Design in Nürnberg and is now Director at sister institution Die Neue Sammlung München; the collaboration between the institutions, which produced the exhibition and publication, is mirrored by Angelika’s career.

As I’m interested in how a temporary show lives on after its “time is up”, this catalogue proves a point – the usefulness of investing in print on paper. Originally produced for the debut exhibition at Nürnberg’s new art and design museum, the catalogue is a unique resource for comparing and contrasting a number of design museums, 29 in all, at a particular moment in history. Worldwide there are about twice that number now, and while many of the institutions listed in the catalogue evolved from museums of decorative arts, or were art museums that extended their remit, most of the newly opened institutions are “purely” design focused. Along with the newbies, some of the world’s most established museums of design are reinventing themselves; this is a time of flux.
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Conference Paper; Design History at the Design Museum, perfect fit or culture clash?

40 Years On: the Domain of Design History. Looking Back Looking Forward
The Open University
Berrill Lecture Theatre
Milton Keynes MK7 6AA
22 May 2015

Here’s an edited and slightly expanded version of the paper that I gave; I’d like to thank Dr. Elizabeth McKellar for organising the event and for inviting me to participate. The images are from my PowerPoint presentation.

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Since 2011 I’ve been working on an AHRC Collaborative Doctoral Award, which partners University of Brighton with London’s Design Museum, so this paper comes out of a larger work-in-progress and started life as a search for mentions of the Design Museum in academic journals.

A bit of background; from thinking that my application for this award was a random act of “career development”, I’ve come to realise how important the Design Museum (“upper case”, meaning this specific institution [capitalized in this text]) has been to my design-focused career spanning teaching, publishing and curating. I started on an Art and Design Foundation Course in 1982, the year in which the first incarnation of the Design Museum, the Boilerhouse, opened in the basement of the Victoria and Albert Museum. During my Art History degree at University of Sussex it was exhibitions at the Boilerhouse – on Memphis, Issey Miyake, Handtools and British Youth Culture in particular – which enthralled me to design, from the objects on display, to the installation and display, and even the much-maligned white-tiled gallery. While the Director of the Boilerhouse, Stephen Bayley was considered “very bothersome” within the V&A and aimed to discourage people “wandering in from the V&A” (as he put it), I wandered the other way onto the V&A/RCA History of Design MA. Graduating in 1989 just as the Design Museum opened in its new Thames-side location, my work as a design journalist included reviewing exhibition; not always nice, not always nasty. For the last four years I’ve been: invited to nominate for Designs of the Year; observed the goings on in the café (not that this is a sociology of the Design Museum); talked to staff (on and off the record); enjoyed sporadic access to an “under construction” archive; visited every exhibition; dealt with the contradictions of a Supervisor who is also top of my list of “interviewees” and a very busy museum Director; and witnessed the museum prepare for its next phase.
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From the Archive; Can Starck be serious?

I wrote this review of an exhibition at London’s Design Museum when I worked for Wordsearch, at the time was the publisher of the design magazines, Blueprint and Eye. I was a writer and assistant editor on both titles, from 1990 to 1994, and continue to contribute on a freelance basis. We also published Design Review, a magazine for members of the Chartered Society of Designers, which ran from 1991 to 1994. (For a seminal study of the CSD see Dr. Leah Armstrong’s doctoral thesis, Designing a profession: the structure, organisation and identity of the design profession in Britain, 1930-2010 available at the University of Brighton’s Grand Parade library.)

I came across this exhibition review during the long and dusty process of locating, scanning and (still hopefully) posting as complete a record of my published design journalism as I can muster; an online archive is in the works, hence the long and inexcusable lapse since my last post on this blog. I’m thinking a lot about archives right now. I’ve planned a series of visits to the Design Museum’s archive, which is currently being re-organisation, and I hope to post some gems from it in the coming months. Archiving my interaction with the museum is a priority too, as I investigate the museum’s online, digital and social media presence. I began mapping the museum’s website early on in my doctoral research; now that the museum has recently launched a new website there is a unique opportunity for assessing how changes in the museum’s offer are presented and communicated, and how the museum’s online presence might reflect and/or facilitate such changes.
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From the Archive; Drawing Fashion at the Design Museum

Drawing Fashion
Design Museum
Shad Thames, London SE1
Visited 5 November 2010

Drawing Fashion Eye Blog

Monday 4:47pm, 15 November 2010
“Beyond the body”
by Liz Farrelly
Originally published on Eye Blog

Fashion drawing lies between representation and abstraction

Fashion illustration may have been marginalised in the past (and it’s not just me saying so), but right now London is being treated to a series of exhibitions and events showcasing this very rarefied genre of commercial image-making. At the Design Museum, Drawing Fashion is an historical and scholarly exhibition featuring work from the extensive collection of gallerist, Joëlle Chariau, curated by fashion critic, Colin McDowell, and Nina Due of the Design Museum.

On show is an illuminating edit of original drawings, commissioned for editorial and advertising use, building into a concise history of the genre. From early Art Nouveau and Art Deco examples by Erté and André Édouard Marty, to George Lepape’s illustrated covers for Vogue (one features the “model” drawing the masthead onto the picture plane, behind her). René Gruau (famously of Dior), Eric and Christian Bérard represent the middle decades, when drawing was used by luxury brands in full-page print adverts, as well as to report seasonal trends right off the catwalk. The chronology reveals the glory years of “drawing fashion”, mirroring the most glamorous moments of twentieth century design.
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